The leader in the category of poultry products is one of the most technologically advanced producers in Poland, ranked among the European leaders.

Over the last 7 years we have carried out several projects of packaging and POS materials for Konspol Group. We have successfully launched new products on the market, including in the ready-to-eat category.

Papajastudio’s creative work included:

  • naming (name design),
  • information architecture,
  • content copywriting,
  • logo design,
  • system of icons and pictograms,
  • POS,
  • packaging,
  • design of individual groups of packaging,
  • in-store brand communication,
  • key visual,
  • author’s supervision over implementation.

FMCG industry, including meat products, is an extremely rapidly changing category, where the task of brand design agency is to predict trends and design solutions that will allow the product to stay attractive on the store shelf for as long as possible. The packaging is supposed to identify the brand and shout from the shelf “Take me! I’m a great product! Choose me!”.


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