We were asked to design a sign for the Automated External Defibrillator and the AED visual information system in the public space of Krakow and the Małopolska region.

When designing the complete visual identification and location information system we used colors associated with the ambulance service (red and white) and AED signage in other countries (green and white).

We created a logo, developed the slogan “Pulse of Life” and designed a consistent, clear and readable information system.

The AED logo was included in a list of the best graphic signs at the 2nd National Graphic Signs Exhibition and was also selected by the German publishing house TASHEN to be included in publications presenting the best signs from around the world.

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