Before a potential consumer interacts with a product, they first encounter its packaging. That’s why it is so important for packaging—being on the front line of sales—to perform its role…
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The packaging is on the front line of product sales. It is the first point of contact for potential consumers, who see and touch it before interacting with the product…
Strategic workshops are an effective way to gain a deep understanding of a company. Valuable information is obtained directly from the people responsible for its key elements. Insight and listening…
Strategic Workshops It is impossible to write a good brand strategy without knowing the company. Similarly, you cannot create effective branding, a strong trademark, a coherent visual identity system, or…
Brand as a Human – Using Archetypes A brand, like a human, must answer fundamental questions during the process of shaping its identity: Who am I? Where am I? Why…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…
Visual Identity in Polish Companies: A Case Study of the Largest Polish Gate and Fence Manufacturer A brand’s image is its face, which should reflect its characteristics and aspirations. However,...
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What Makes a Good Logo? In branding, a logo is often described as the face of the brand. For the audience, it is also a promise of satisfaction. A logo...
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Tastes Differ Everyone has their own preferences. One person may like a particular logo, while another may find it unsuitable. When judging a logo, we often forget that it is...
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How to Design a Logo? Even though it’s often just a small graphic, a logo carries a lot of meaning – and designing one comes with a great deal of...
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