Strategic workshops are an effective way to gain a deep understanding of a company. Valuable information is obtained directly from the people responsible for its key elements. Insight and listening…
Read More
Strategic Workshops It is impossible to write a good brand strategy without knowing the company. Similarly, you cannot create effective branding, a strong trademark, a coherent visual identity system, or…
Brand as a Human – Using Archetypes A brand, like a human, must answer fundamental questions during the process of shaping its identity: Who am I? Where am I? Why…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…
Let’s start with the fact that branding is not just a logo! In other words, it’s more than a logo. Colloquially, people often say, “Do my branding,” when they actually...
Read More