Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
What Is a Brand Book and Why Does a Company Need One? You’ve started your business, navigated all the formalities and logistical puzzles. You commissioned a branding agency to create…
Before a potential consumer interacts with a product, they first encounter its packaging. That’s why it is so important for packaging—being on the front line of sales—to perform its role…
The packaging is on the front line of product sales. It is the first point of contact for potential consumers, who see and touch it before interacting with the product…
Strategic workshops are an effective way to gain a deep understanding of a company. Valuable information is obtained directly from the people responsible for its key elements. Insight and listening…
Strategic Workshops It is impossible to write a good brand strategy without knowing the company. Similarly, you cannot create effective branding, a strong trademark, a coherent visual identity system, or…
Brand as a Human – Using Archetypes A brand, like a human, must answer fundamental questions during the process of shaping its identity: Who am I? Where am I? Why…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…