Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…