In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
This book wouldn’t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
What Is a Brand Book and Why Does a Company Need One? You’ve started your business, navigated all the formalities and logistical puzzles. You commissioned a branding agency to create…
Strategic workshops are an effective way to gain a deep understanding of a company. Valuable information is obtained directly from the people responsible for its key elements. Insight and listening…
Strategic Workshops It is impossible to write a good brand strategy without knowing the company. Similarly, you cannot create effective branding, a strong trademark, a coherent visual identity system, or…
Brand as a Human – Using Archetypes A brand, like a human, must answer fundamental questions during the process of shaping its identity: Who am I? Where am I? Why…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…
