Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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Before a potential consumer interacts with a product, they first encounter its packaging. That’s why it is so important for packaging—being on the front line of sales—to perform its role…
The packaging is on the front line of product sales. It is the first point of contact for potential consumers, who see and touch it before interacting with the product…