In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
Sonate AI is a new player in the Polish market of voice technology and large language models. Its current flagship product is the “Virtual Medical Receptionist” – an advanced voice…
Rebranding of Bemares, a Polish company providing top-quality products and services in the construction sector, was a necessary step to ensure that its image keeps pace with the company’s dynamic…
In branding, it is often said that a logo is the face of the brand. It is something that creates an emotional bond with the audience, playing a crucial role…
A brand strategy is a set of key guidelines for a brand’s activities. How these guidelines are implemented in communication—how the brand talks about itself and its products—is defined by…
