Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
Sonate AI is a new player in the Polish market of voice technology and large language models. Its current flagship product is the “Virtual Medical Receptionist” – an advanced voice…
This book wouldn’t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish…
A few years ago, hardly anyone thought that a brand must exist in the online space. If it’s not there, it’s almost as if it doesn’t exist at all. Why…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
There is no doubt that social media are currently one of the most important means of communication and information gathering.They are therefore equally crucial for entrepreneurs entering the market. Through…
What Is a Brand Book and Why Does a Company Need One? You’ve started your business, navigated all the formalities and logistical puzzles. You commissioned a branding agency to create…
Rebranding of Bemares, a Polish company providing top-quality products and services in the construction sector, was a necessary step to ensure that its image keeps pace with the company’s dynamic…
Before a potential consumer interacts with a product, they first encounter its packaging. That’s why it is so important for packaging—being on the front line of sales—to perform its role…