This book wouldn’t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish market.It explores the phenomena of branding and rebranding, taking into account the realities of the Polish market. I felt there were already enough publications on the market—albeit translated into Polish—that focus on foreign branding. We have our own brands. We have our own stories. We have our own studios and experiences working with and on brands.
This is how the author, Adam Lis, Creative Director and founder of the branding agency Papajastudio, describes the publication.
Together with Alicja Myśliwiec, a series of extraordinary conversations was conducted with the creators of Poland’s biggest brands. The record of these meetings offers many practical and inspiring insights related to building a brand from scratch and its development. What is notable about this publication is that it represents the first and only collection so far of information about “doing” branding in our country.
Bogactwo brandingu can confidently be called a guidebook, a practical know-how on how to create strong brands, as well as a collection of inspiring stories from people who have been shaping, building, and growing brands for years. Readers therefore have the opportunity to get an inside look at branding — and let’s emphasise this once more — the Polish way!
In the book Bogactwo brandingu. Rozmowy z twórcami największych polskich marek, the following experts share their knowledge and experience:
Marcin Bełza, Marta Czartoryska-Żak, Mira Dobek, Krzysztof Hołowczyc – Sławek Kluziak, Małgorzata Leniarska, Adam Lis, Michał Łojewski, Staszek Mencwel, Wojtek Mierowski, Alicja Myśliwiec, Michał Pawlik, Piotr Ręczajski, Mariusz Ryciak, Bartek Serafiński, Łukasz Słotwiński, Wojtek Sokół, Sebastian Studniarski, Paweł Tyszkiewicz, Michał Wasilewski, and Robert Zydel.
Each story is unique and, in its own way, tells about the Polish market and the fate of the brands operating within it.
The book is intended for business owners, managers, and all those involved with branding, marketing, and communication. It is an accessible and engaging guide for graphic designers, creatives, and strategists in the industry. It also encourages adopting good practices and embarking on a search for interesting, unique branding solutions.
Bogactwo brandingu ultimately offers a valuable and energising space for dialogue between practitioners and theorists of the industry. Thanks to it, business owners will know how to choose the right branding agency for themselves, and consumers will be able to make informed decisions.
You can purchase the book here: https://ksiegarnia.pwn.pl/Bogactwo-brandingu,990099586,p.html
