Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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Most brands created today go through rebranding within a few years. Why? Because they were built around short-lived trends, without a deeper strategy. If you want to build a brand…
Rebranding is more than just a new logo. It’s a strategic move that refreshes a brand’s image, communicates new values, and aligns it with a shifting market. The year 2024/25 has…
In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
Sonate AI is a new player in the Polish market of voice technology and large language models. Its current flagship product is the “Virtual Medical Receptionist” – an advanced voice…
This book wouldn’t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish…
A few years ago, hardly anyone thought that a brand must exist in the online space. If it’s not there, it’s almost as if it doesn’t exist at all. Why…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
There is no doubt that social media are currently one of the most important means of communication and information gathering.They are therefore equally crucial for entrepreneurs entering the market. Through…
What Is a Brand Book and Why Does a Company Need One? You’ve started your business, navigated all the formalities and logistical puzzles. You commissioned a branding agency to create…