This book wouldn’t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish…
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A few years ago, hardly anyone thought that a brand must exist in the online space. If it’s not there, it’s almost as if it doesn’t exist at all. Why…
A modern approach to building a brand, both visually and in marketing terms, requires the involvement of multiple specialists. You need to consider the company name, logo, visual identity, advertising,…
There is no doubt that social media are currently one of the most important means of communication and information gathering.They are therefore equally crucial for entrepreneurs entering the market. Through…
What Is a Brand Book and Why Does a Company Need One? You’ve started your business, navigated all the formalities and logistical puzzles. You commissioned a branding agency to create…
Rebranding of Bemares, a Polish company providing top-quality products and services in the construction sector, was a necessary step to ensure that its image keeps pace with the company’s dynamic…
In branding, it is often said that a logo is the face of the brand. It is something that creates an emotional bond with the audience, playing a crucial role…
Strategic workshops are an effective way to gain a deep understanding of a company. Valuable information is obtained directly from the people responsible for its key elements. Insight and listening…
Brand as a Human – Using Archetypes A brand, like a human, must answer fundamental questions during the process of shaping its identity: Who am I? Where am I? Why…
Visual Identity in Polish Companies: A Case Study of the Largest Polish Gate and Fence Manufacturer A brand’s image is its face, which should reflect its characteristics and aspirations. However,...
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