Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…
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Most brands created today go through rebranding within a few years. Why? Because they were built around short-lived trends, without a deeper strategy. If you want to build a brand…
Rebranding is more than just a new logo. It’s a strategic move that refreshes a brand’s image, communicates new values, and aligns it with a shifting market. The year 2024/25 has…
In today’s world, where technology permeates every aspect of life, the process of building a brand is becoming increasingly sophisticated. Especially in creative sectors such as advertising and branding, artificial…
Sonate AI is a new player in the Polish market of voice technology and large language models. Its current flagship product is the “Virtual Medical Receptionist” – an advanced voice…