Before a potential consumer interacts with a product, they first encounter its packaging. That’s why it is so important for packaging—being on the front line of sales—to perform its role…
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The packaging is on the front line of product sales. It is the first point of contact for potential consumers, who see and touch it before interacting with the product…
Strategic Workshops It is impossible to write a good brand strategy without knowing the company. Similarly, you cannot create effective branding, a strong trademark, a coherent visual identity system, or…