Sonate AI is a new player in the Polish market of voice technology and large language models. Its current flagship product is the “Virtual Medical Receptionist” – an advanced voice agent that can answer patient calls, make reminder calls, manage a clinic’s calendar, collect data, and integrate with management systems.
But the team’s ambitions go far beyond healthcare. Sonate plans to launch a universal platform for both voice and text agents serving gyms, car repair shops, or real estate agencies. Sonate aims to become not just a service, but a symbol of the new stage of automation – where AI agents work in real time with human-like fluency and efficiency.
Such a vision required a visual identity that:
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is not limited to one industry,
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builds trust in the B2B market,
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signals long-term innovation rather than temporary solutions.
Working with Papajastudio – branding as a strategic process
Papajastudio is a branding agency known for projects for companies such as Wiśniowski, Emultimax, and Promedica24. Its experience in building technology brands proved crucial in Sonate’s case.
The collaboration began with an in-depth strategic brief, where Sonate’s team clearly defined goals, needs, and challenges. The key assumption was universality – branding that would apply not only to the current version of the product but also remain future-proof and adaptable across different contexts.
Logo: communication through code and symbol
One of the most intriguing elements of the process was designing a symbol based on Morse code. Papajastudio transformed the letters of the word Sonate into Morse signs, rotated and simplified them to create a modern, abstract, and universal mark.
The result is a logo that:
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subtly references communication and voice,
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remains aesthetic and modern,
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can function as an interactive element in UI or animations.
This approach connects conceptual depth with practical simplicity.
Typography and color palette: modernity with class
For typography, the team chose Inter – a modern sans-serif font with excellent readability, optimized for screens. It works flexibly across dashboards, sales materials, and investor decks.
The color scheme was built around purple as the primary hue. Purple conveys a futuristic vibe while also signaling quality, intelligence, and calmness. Importantly, Sonate avoids “alarm colors” such as red or orange, steering clear of associations with risk, emergency, or medical rescue. The brand is meant to inspire trust, not anxiety.
Core theme: intelligence, interactivity, evolution
Papajastudio went beyond designing a logo, developing a visual theme – a set of graphic elements and structures to be used in UI, websites, and marketing materials.
Sonate’s theme is based on:
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digital impulses and sound waves,
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subtle glitches and light effects,
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movement and context that adapts to user actions.
This created a living identity, reflecting how AI agents operate in real time. The style also fits perfectly into the SaaS world, where users expect refined aesthetics and UX.
A brand ready to scale
Early-stage startups often treat branding as temporary, focusing mainly on code and technology. Sonate chose a different path. By working with Papajastudio, it invested from the beginning in a thoughtful, flexible, and professional identitythat:
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adapts to multiple markets (healthcare, fitness, real estate),
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presents well in B2B channels,
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builds long-term trust with investors and partners.
Crucially, the branding avoids obvious symbols like microphones, headsets, or charts. This symbolic minimalism gives the brand both class and scalability.
Conclusion
Sonate is a clear example of how well-executed branding can support a young tech company in building its identity even before the product reaches market maturity. Thanks to Papajastudio, Sonate gained not only a logo but a cohesive visual language that reinforces its greatest asset – a vision of radical innovation in the world of AI agents.
Startups often focus exclusively on technology, but how a brand looks and communicates can be decisive in winning early customers, partners, and investors. In Sonate’s case, this aspect was anything but overlooked.