{"id":8909,"date":"2025-09-22T16:15:10","date_gmt":"2025-09-22T14:15:10","guid":{"rendered":"https:\/\/www.papajastudio.pl\/trendy-w-packagingu-2025-co-naprawde-rzadzi-na-polkach\/"},"modified":"2025-09-22T16:34:06","modified_gmt":"2025-09-22T14:34:06","slug":"trends-in-packaging-2025-what-really-rules-the-shelves","status":"publish","type":"post","link":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/","title":{"rendered":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves?"},"content":{"rendered":"

Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and convey the brand\u2019s story. At Papajastudio \u2013 a branding agency based in Krak\u00f3w and Warsaw \u2013 we observe closely what currently dominates the market. What packaging solutions will rule the shelves in 2025, and which brands are setting the trends?<\/p>\n

1. Eco-friendly, but premium<\/strong><\/span><\/p>\n

Eco-friendly packaging is no longer just a \u201cgreen add-on\u201d; it has become a fundamental part of brand strategy. This can be seen, for example, in Coca-Cola\u2019s line of bottles made from recycled PET or in \u017bywiec Zdr\u00f3j\u2019s projects, which have long invested in a closed-loop system. Importantly, brands today are also focusing on a premium look \u2013 matte finishes and elegant details ensure that sustainability goes hand in hand with prestige.<\/p>\n

\"\"<\/span><\/strong><\/p>\n

\u017ar\u00f3d\u0142o: https:\/\/www.zywiec-zdroj.pl\/biuro-prasowe\/398\/zywiec-zdroj-zamyka-obieg-plastiku-<\/span><\/p>\n

 <\/p>\n

2. Bold colors and strong contrasts<\/strong><\/span><\/p>\n

Today, shelves are dominated by colors that immediately catch the eye. Fanta has refreshed its packaging, opting for juicy, vibrant hues and large typographic elements.<\/p>\n

\"\"<\/p>\n

\u017ar\u00f3d\u0142o: https:\/\/www.zywiec-zdroj.pl\/biuro-prasowe\/398\/zywiec-zdroj-zamyka-obieg-plastiku-<\/span><\/p>\n

 <\/p>\n

3. Minimalism 2.0<\/strong><\/span><\/p>\n

Minimalism isn\u2019t going away, but it\u2019s evolving. Apple has long proven that simple, clean forms can build a global brand. In Poland, this trend is visible in local craft beer packaging or products from Ministerstwo Dobrego Myd\u0142a \u2013 simplicity combined with thoughtful details attracts conscious, discerning customers.<\/p>\n

\"\"<\/span><\/strong><\/p>\n

\u017ar\u00f3d\u0142o: https:\/\/www.zywiec-zdroj.pl\/biuro-prasowe\/398\/zywiec-zdroj-zamyka-obieg-plastiku-<\/span><\/p>\n

4. Packaging as Storytelling<\/strong><\/span><\/p>\n

Brands are increasingly using packaging to tell stories. A great example is Pi\u0105tnica, which features local traditions and short tales about the regions where its products come from, or Wawel, which in limited chocolate editions incorporates illustrations and stories inspired by Polish culture. Packaging becomes a narrative, not just a product container.<\/p>\n

\"\"<\/p>\n

https:\/\/www.wirtualnemedia.pl\/piatnica-promuje-serki-homogenizowane,7169320312498305a<\/span><\/p>\n

5. Technology at Your Fingertips<\/strong><\/span><\/p>\n

Interactive packaging is becoming the new standard. Lay\u2019s introduced a limited series of chip bags with QR codes that, when scanned, allowed users to unlock Spotify playlists. In Poland, similar solutions are being implemented by \u017bywiec.<\/p>\n

\"\"<\/p>\n

\u017ar\u00f3d\u0142o: https:\/\/www.qrcode-tiger.com\/pl\/lays-qr-code<\/span><\/p>\n

 <\/p>\n

6. Limited Editions and Personalization<\/strong><\/span><\/p>\n

Packaging personalization continues to be effective. Nutella\u2019s iconic jars with individual names and Coca-Cola\u2019s \u201cShare a Coke\u201d campaign are prime examples of how packaging can go viral. Increasingly, similar approaches are seen in local limited editions, such as craft beers.<\/p>\n

\"\"<\/p>\n

https:\/\/www.coca-cola.com\/pl\/pl\/offerings\/share-a-coke\/customization<\/span><\/p>\n

 <\/p>\n

Summary<\/strong><\/p>\n

On the shelves in 2025, the leading trends are: eco-premium, bold colors, Minimalism 2.0, storytelling, technology, and personalization. Top brands \u2013 from Apple, Coca-Cola to Pi\u0105tnica \u2013 are already embracing these trends, and smaller brands are quickly following suit.<\/p>\n

At Papajastudio \u2013 a branding agency based in Krak\u00f3w and Warsaw \u2013 we design packaging that not only aligns with these trends but also helps our clients\u2019 brands stand out in the battle for consumer attention.<\/p>\n

Want your brand to dominate the shelves like Coca-Cola? Get in touch with us \u2013 Papajastudio, your branding agency.<\/p>\n","protected":false},"excerpt":{"rendered":"

Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and…<\/p>\n","protected":false},"author":5,"featured_media":8888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,148,142,129,97],"tags":[],"yoast_head":"\nTrends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio\" \/>\n<meta property=\"og:description\" content=\"Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/\" \/>\n<meta property=\"og:site_name\" content=\"Papajastudio\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T14:15:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T14:34:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"780\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Papajastudio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\",\"name\":\"Papajastudio\",\"url\":\"https:\/\/www.papajastudio.pl\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png\",\"contentUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png\",\"width\":256,\"height\":38,\"caption\":\"Papajastudio\"},\"image\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.papajastudio.pl\/#website\",\"url\":\"https:\/\/www.papajastudio.pl\/\",\"name\":\"Papajastudio\",\"description\":\"brand design agency\",\"publisher\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.papajastudio.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage\",\"url\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png\",\"contentUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png\",\"width\":780,\"height\":476},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage\",\"url\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/\",\"name\":\"Trends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio\",\"isPartOf\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage\"},\"datePublished\":\"2025-09-22T14:15:10+00:00\",\"dateModified\":\"2025-09-22T14:34:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.papajastudio.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends in Packaging 2025 \u2013 What Really Rules the Shelves?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2\"},\"headline\":\"Trends in Packaging 2025 \u2013 What Really Rules the Shelves?\",\"datePublished\":\"2025-09-22T14:15:10+00:00\",\"dateModified\":\"2025-09-22T14:34:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage\"},\"wordCount\":521,\"publisher\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png\",\"articleSection\":[\"Branding\",\"Packaging\",\"Strategia komunikacji marki\",\"System identyfikacji wizualnej\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2\",\"name\":\"Papajastudio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g\",\"caption\":\"Papajastudio\"},\"url\":\"https:\/\/www.papajastudio.pl\/en\/author\/jwieliczko1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/","og_locale":"en_US","og_type":"article","og_title":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio","og_description":"Packaging is today one of the key elements of effective branding. Consumers make purchasing decisions in the blink of an eye, so the packaging itself must catch the eye and...","og_url":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/","og_site_name":"Papajastudio","article_published_time":"2025-09-22T14:15:10+00:00","article_modified_time":"2025-09-22T14:34:06+00:00","og_image":[{"width":780,"height":476,"url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png","type":"image\/png"}],"twitter_card":"summary","twitter_misc":{"Written by":"Papajastudio","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.papajastudio.pl\/#organization","name":"Papajastudio","url":"https:\/\/www.papajastudio.pl\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png","contentUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png","width":256,"height":38,"caption":"Papajastudio"},"image":{"@id":"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.papajastudio.pl\/#website","url":"https:\/\/www.papajastudio.pl\/","name":"Papajastudio","description":"brand design agency","publisher":{"@id":"https:\/\/www.papajastudio.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.papajastudio.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage","url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png","contentUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png","width":780,"height":476},{"@type":"WebPage","@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage","url":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/","name":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves? - Papajastudio","isPartOf":{"@id":"https:\/\/www.papajastudio.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage"},"datePublished":"2025-09-22T14:15:10+00:00","dateModified":"2025-09-22T14:34:06+00:00","breadcrumb":{"@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.papajastudio.pl\/en\/"},{"@type":"ListItem","position":2,"name":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves?"}]},{"@type":"Article","@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#article","isPartOf":{"@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage"},"author":{"@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2"},"headline":"Trends in Packaging 2025 \u2013 What Really Rules the Shelves?","datePublished":"2025-09-22T14:15:10+00:00","dateModified":"2025-09-22T14:34:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#webpage"},"wordCount":521,"publisher":{"@id":"https:\/\/www.papajastudio.pl\/#organization"},"image":{"@id":"https:\/\/www.papajastudio.pl\/en\/trends-in-packaging-2025-what-really-rules-the-shelves\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/09\/informacja-prasowa_v3_a_0.png","articleSection":["Branding","Packaging","Strategia komunikacji marki","System identyfikacji wizualnej"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2","name":"Papajastudio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g","caption":"Papajastudio"},"url":"https:\/\/www.papajastudio.pl\/en\/author\/jwieliczko1\/"}]}},"_links":{"self":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8909"}],"collection":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/comments?post=8909"}],"version-history":[{"count":4,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8909\/revisions"}],"predecessor-version":[{"id":8916,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8909\/revisions\/8916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/media\/8888"}],"wp:attachment":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/media?parent=8909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/categories?post=8909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/tags?post=8909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}