{"id":8882,"date":"2025-07-25T15:14:35","date_gmt":"2025-07-25T13:14:35","guid":{"rendered":"https:\/\/www.papajastudio.pl\/jak-zbudowac-marke-ktora-nie-zestarzeje-sie-za-5-lat\/"},"modified":"2025-09-22T15:54:53","modified_gmt":"2025-09-22T13:54:53","slug":"how-to-build-a-brand-that-wont-be-outdated-in-5-years","status":"publish","type":"post","link":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/","title":{"rendered":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years?"},"content":{"rendered":"

Most brands created today go through rebranding within a few years. Why?<\/h3>\n

Because they were built around short-lived trends, without a deeper strategy. If you want to build a brand that withstands the test of time, you need to think long-term. At Papajastudio<\/strong>\u2014a branding agency based in Krak\u00f3w and Warsaw\u2014we help companies every day to create branding that doesn\u2019t feel outdated after five years. Here\u2019s how to do it.<\/p>\n

 <\/p>\n

\"\"<\/span><\/strong><\/p>\n

1. Start with strategy, not with a logo<\/span><\/h4>\n

Many entrepreneurs begin brand building with\u2026 aesthetics. But colors and fonts are only packaging. What really matters is the brand\u2019s strategic core:<\/p>\n

    \n
  • \n

    who we are,<\/p>\n<\/li>\n

  • \n

    who we exist for,<\/p>\n<\/li>\n

  • \n

    what problems we solve,<\/p>\n<\/li>\n

  • \n

    what emotions we want to evoke,<\/p>\n<\/li>\n

  • \n

    what makes us unique.<\/p>\n<\/li>\n<\/ul>\n

    A well-defined brand strategy doesn\u2019t age, even if the visual layer changes.<\/p>\n

    <\/h4>\n

    2. Think in systems \u2013 don\u2019t design a logo in isolation<\/span><\/h4>\n

    A brand is not just a logo. It\u2019s an entire system of visual identity\u2014from the mark, colors, typography, and icons, to tone of voice and even UX. Long-lasting brands have consistent, flexible identities that work across different media and scales.<\/p>\n

    At Papajastudio, we create brand systems<\/strong>\u2014sets of rules and components that can evolve over time without losing consistency.<\/p>\n

    \"\"\"\"<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    3. Avoid short-lived trends<\/span><\/h4>\n

    Visual trends are tempting but fleeting. Neon gradients, flat illustrations, or \u201cTikTok-style\u201d typography may look trendy today, but in 2\u20133 years they\u2019ll be outdated. A timeless brand relies on enduring aesthetics and a unique style.<\/p>\n

    \"\"\"\"<\/p>\n

     <\/p>\n

    4. Build a personality, not just an image<\/span><\/h4>\n

    A strong brand is one with personality\u2014it\u2019s recognizable even without a logo. Is your brand bold and rebellious? Or caring and warm? People love brands that feel like people\u2014consistent, authentic, and full of character.<\/p>\n

    Instead of asking \u201cWhat should my brand look like?\u201d<\/em>, ask: \u201cWhat story do I want to tell?\u201d<\/em><\/p>\n

    <\/h4>\n

    5. Stay flexible \u2013 branding isn\u2019t carved in stone<\/span><\/h4>\n

    A brand that withstands time isn\u2019t one that never changes\u2014it\u2019s one that evolves wisely. Branding should be designed with the future in mind: anticipating new communication channels, contexts, and customer needs.<\/p>\n

     <\/p>\n

    \"\"\"\"<\/span><\/strong><\/p>\n

     <\/p>\n

    6. Courage + consistency = longevity<\/span><\/h4>\n

    One of the biggest mistakes brands make is \u201cwatering down\u201d their message\u2014trying to be everything to everyone. The real key to longevity is a clear point of view and the courage to stick to it.<\/p>\n

    Strong branding isn\u2019t afraid to say \u201cthis isn\u2019t for everyone\u201d<\/em>\u2014and that\u2019s exactly what makes it powerful for the right audience.<\/p>\n

    <\/h4>\n

    7. Document and implement the rules<\/span><\/h4>\n

    Create a brand book<\/strong> that guides your team and partners. Make sure everyone\u2014from marketing and sales to social media\u2014knows how to speak, write, and design in line with the brand\u2019s spirit.<\/p>\n

    A brand without clear rules quickly loses coherence. A brand with strong principles can survive shifting trends and times.<\/p>\n

    <\/h3>\n

    Papajastudio \u2013 building brands that stand the test of time<\/h3>\n

    As a branding agency with offices in Krak\u00f3w and Warsaw, we\u2019ve delivered dozens of projects for brands that don\u2019t need a rebrand every three years. We create branding with soul\u2014combining aesthetics with a solid strategy.<\/p>\n

    Want to build a brand?<\/strong>
    Get in touch with Papajastudio \u2014 let\u2019s talk about your future.<\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Most brands created today go through rebranding within a few years. Why? Because they were built around short-lived trends, without a deeper strategy. If you want to build a brand…<\/p>\n","protected":false},"author":5,"featured_media":8769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[97],"tags":[],"yoast_head":"\nHow to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio<\/title>\n<meta name=\"description\" content=\"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio\" \/>\n<meta property=\"og:description\" content=\"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/\" \/>\n<meta property=\"og:site_name\" content=\"Papajastudio\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T13:14:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T13:54:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Papajastudio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\",\"name\":\"Papajastudio\",\"url\":\"https:\/\/www.papajastudio.pl\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png\",\"contentUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png\",\"width\":256,\"height\":38,\"caption\":\"Papajastudio\"},\"image\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.papajastudio.pl\/#website\",\"url\":\"https:\/\/www.papajastudio.pl\/\",\"name\":\"Papajastudio\",\"description\":\"brand design agency\",\"publisher\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.papajastudio.pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage\",\"url\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg\",\"contentUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg\",\"width\":1170,\"height\":809},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage\",\"url\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/\",\"name\":\"How to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio\",\"isPartOf\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage\"},\"datePublished\":\"2025-07-25T13:14:35+00:00\",\"dateModified\":\"2025-09-22T13:54:53+00:00\",\"description\":\"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/www.papajastudio.pl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Brand That Won\u2019t Be Outdated in 5 Years?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2\"},\"headline\":\"How to Build a Brand That Won\u2019t Be Outdated in 5 Years?\",\"datePublished\":\"2025-07-25T13:14:35+00:00\",\"dateModified\":\"2025-09-22T13:54:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\/\/www.papajastudio.pl\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2\",\"name\":\"Papajastudio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.papajastudio.pl\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g\",\"caption\":\"Papajastudio\"},\"url\":\"https:\/\/www.papajastudio.pl\/en\/author\/jwieliczko1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio","description":"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio","og_description":"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.","og_url":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/","og_site_name":"Papajastudio","article_published_time":"2025-07-25T13:14:35+00:00","article_modified_time":"2025-09-22T13:54:53+00:00","og_image":[{"width":1170,"height":809,"url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Written by":"Papajastudio","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.papajastudio.pl\/#organization","name":"Papajastudio","url":"https:\/\/www.papajastudio.pl\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/","url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png","contentUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2017\/05\/logokolor.png","width":256,"height":38,"caption":"Papajastudio"},"image":{"@id":"https:\/\/www.papajastudio.pl\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.papajastudio.pl\/#website","url":"https:\/\/www.papajastudio.pl\/","name":"Papajastudio","description":"brand design agency","publisher":{"@id":"https:\/\/www.papajastudio.pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.papajastudio.pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage","url":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg","contentUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg","width":1170,"height":809},{"@type":"WebPage","@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage","url":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/","name":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years? - Papajastudio","isPartOf":{"@id":"https:\/\/www.papajastudio.pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage"},"datePublished":"2025-07-25T13:14:35+00:00","dateModified":"2025-09-22T13:54:53+00:00","description":"Wi\u0119kszo\u015b\u0107 marek, kt\u00f3re powstaj\u0105 dzi\u015b, za kilka lat przechodzi rebranding. Dlaczego? Bo zosta\u0142y stworzone pod chwilowy trend, bez g\u0142\u0119bszej strategii.","breadcrumb":{"@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/www.papajastudio.pl\/en\/"},{"@type":"ListItem","position":2,"name":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years?"}]},{"@type":"Article","@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#article","isPartOf":{"@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage"},"author":{"@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2"},"headline":"How to Build a Brand That Won\u2019t Be Outdated in 5 Years?","datePublished":"2025-07-25T13:14:35+00:00","dateModified":"2025-09-22T13:54:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#webpage"},"wordCount":562,"publisher":{"@id":"https:\/\/www.papajastudio.pl\/#organization"},"image":{"@id":"https:\/\/www.papajastudio.pl\/en\/how-to-build-a-brand-that-wont-be-outdated-in-5-years\/#primaryimage"},"thumbnailUrl":"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2025\/07\/IMG_9762.jpeg","inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/52ff6024cf912ce9378bc92b0a2dcbd2","name":"Papajastudio","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.papajastudio.pl\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb5e364fc1912d98b1b1e1b2936434cc?s=96&d=mm&r=g","caption":"Papajastudio"},"url":"https:\/\/www.papajastudio.pl\/en\/author\/jwieliczko1\/"}]}},"_links":{"self":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8882"}],"collection":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/comments?post=8882"}],"version-history":[{"count":2,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8882\/revisions"}],"predecessor-version":[{"id":8884,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/posts\/8882\/revisions\/8884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/media\/8769"}],"wp:attachment":[{"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/media?parent=8882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/categories?post=8882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.papajastudio.pl\/en\/wp-json\/wp\/v2\/tags?post=8882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}