{"id":8795,"date":"2023-04-13T09:20:06","date_gmt":"2023-04-13T07:20:06","guid":{"rendered":"https:\/\/www.papajastudio.pl\/bogactwo-brandingu-rozmowy-z-tworcami-najwiekszych-polskich-marek-praktyczny-poradnik-inspirujace-historie-branding-po-polsku\/"},"modified":"2025-07-28T18:56:05","modified_gmt":"2025-07-28T16:56:05","slug":"bogactwo-brandingu-rozmowy-z-tworcami-najwiekszych-polskich-marek-a-practical-guide-inspiring-stories-and-polish-style-branding","status":"publish","type":"post","link":"https:\/\/www.papajastudio.pl\/en\/bogactwo-brandingu-rozmowy-z-tworcami-najwiekszych-polskich-marek-a-practical-guide-inspiring-stories-and-polish-style-branding\/","title":{"rendered":"Bogactwo brandingu. Rozmowy z tw\u00f3rcami najwi\u0119kszych polskich marek \u2014 a practical guide, inspiring stories, and Polish-style branding."},"content":{"rendered":"<blockquote>\n<p data-start=\"59\" data-end=\"480\"><em>This book wouldn\u2019t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish market.It explores the phenomena of branding and rebranding, taking into account the realities of the Polish market.\u00a0I felt there were already enough publications on the market\u2014albeit translated into Polish\u2014that focus on foreign branding. We have our own brands. We have our own stories. We have our own studios and experiences working with and on brands.<\/em><\/p>\n<p data-start=\"482\" data-end=\"609\">This is how the author, Adam Lis, Creative Director and founder of the branding agency Papajastudio, describes the publication.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/ksiegarnia.pwn.pl\/Bogactwo-brandingu,990099586,p.html\"><img loading=\"lazy\" class=\"alignnone wp-image-8618 size-full\" src=\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2023\/04\/bogactwo-brandingu.jpg\" alt=\"bogactwo brandingu ksi\u0105\u017cka\" width=\"627\" height=\"161\" srcset=\"https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2023\/04\/bogactwo-brandingu.jpg 627w, https:\/\/www.papajastudio.pl\/wp-content\/uploads\/2023\/04\/bogactwo-brandingu-300x77.jpg 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/p>\n<p data-start=\"66\" data-end=\"485\">Together with Alicja My\u015bliwiec, a series of extraordinary conversations was conducted with the creators of Poland\u2019s biggest brands. The record of these meetings offers many practical and inspiring insights related to building a brand from scratch and its development. What is notable about this publication is that it represents the first and only collection so far of information about \u201cdoing\u201d branding in our country.<\/p>\n<p data-start=\"487\" data-end=\"851\"><strong data-start=\"487\" data-end=\"511\"><em data-start=\"489\" data-end=\"509\">Bogactwo brandingu<\/em><\/strong> can confidently be called a guidebook, a practical know-how on how to create strong brands, as well as a collection of inspiring stories from people who have been shaping, building, and growing brands for years. Readers therefore have the opportunity to get an inside look at branding \u2014 and let\u2019s emphasise this once more \u2014 the Polish way!<\/p>\n<h2>In the book <em data-start=\"12\" data-end=\"80\">Bogactwo brandingu. Rozmowy z tw\u00f3rcami najwi\u0119kszych polskich marek<\/em>, the following experts share their knowledge and experience:<\/h2>\n<p data-start=\"204\" data-end=\"571\">Marcin Be\u0142za, Marta Czartoryska-\u017bak, Mira Dobek, Krzysztof Ho\u0142owczyc \u2013 S\u0142awek Kluziak, Ma\u0142gorzata Leniarska, Adam Lis, Micha\u0142 \u0141ojewski, Staszek Mencwel, Wojtek Mierowski, Alicja My\u015bliwiec, Micha\u0142 Pawlik, Piotr R\u0119czajski, Mariusz Ryciak, Bartek Serafi\u0144ski, \u0141ukasz S\u0142otwi\u0144ski, Wojtek Sok\u00f3\u0142, Sebastian Studniarski, Pawe\u0142 Tyszkiewicz, Micha\u0142 Wasilewski, and Robert Zydel.<\/p>\n<p data-start=\"573\" data-end=\"692\">Each story is unique and, in its own way, tells about the Polish market and the fate of the brands operating within it.<\/p>\n<p data-start=\"694\" data-end=\"1032\">The book is intended for business owners, managers, and all those involved with branding, marketing, and communication. It is an accessible and engaging guide for graphic designers, creatives, and strategists in the industry. It also encourages adopting good practices and embarking on a search for interesting, unique branding solutions.<\/p>\n<p data-start=\"1034\" data-end=\"1321\"><em data-start=\"1034\" data-end=\"1054\">Bogactwo brandingu<\/em> ultimately offers a valuable and energising space for dialogue between practitioners and theorists of the industry. Thanks to it, business owners will know how to choose the right branding agency for themselves, and consumers will be able to make informed decisions.<\/p>\n<p data-start=\"1323\" data-end=\"1481\">You can purchase the book here: <a class=\"\" href=\"https:\/\/ksiegarnia.pwn.pl\/Bogactwo-brandingu,990099586,p.html\" target=\"_new\" rel=\"noopener\" data-start=\"1355\" data-end=\"1481\">https:\/\/ksiegarnia.pwn.pl\/Bogactwo-brandingu,990099586,p.html<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This book wouldn\u2019t make sense if it were just a collection of dry facts. It explores the phenomena of branding and rebranding, taking into account the realities of the Polish&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[126,128],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bogactwo brandingu. 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