{"id":8762,"date":"2025-07-22T12:08:00","date_gmt":"2025-07-22T10:08:00","guid":{"rendered":"https:\/\/www.papajastudio.pl\/top-10-rebrandingow-2024-25\/"},"modified":"2025-07-28T18:44:57","modified_gmt":"2025-07-28T16:44:57","slug":"top-10-best-rebrands-of-2024-25-and-what-we-can-learn-from-them","status":"publish","type":"post","link":"https:\/\/www.papajastudio.pl\/en\/top-10-best-rebrands-of-2024-25-and-what-we-can-learn-from-them\/","title":{"rendered":"Top 10 Best Rebrands of 2024\/25 \u2013 and what we can learn from them"},"content":{"rendered":"

Rebranding is more than just a new logo.\u00a0<\/strong>It’s a strategic move that refreshes a brand\u2019s image, communicates new values, and aligns it with a shifting market. The year 2024\/25 has seen numerous successful transformations that offer valuable insights. Papajastudio \u2013 a branding agency based in Krak\u00f3w and Warsaw \u2013 presents the Top 10 Rebrands of Recent Months<\/strong> and the key takeaways they offer.<\/p>\n

1. Pepsi \u2013 A Return to Roots with a Modern Twist<\/strong><\/p>\n

Pepsi surprised the world by blending retro aesthetics with contemporary design. The new logo draws on the brand\u2019s history but does so in a bold and fresh way.
Lesson:<\/strong> A brand\u2019s strength lies in its DNA \u2013 embrace your history, but interpret it through a modern lens.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/brandingmonitor.pl\/nowe-logo-pepsi-polaczy-pokolenia\/<\/span><\/p>\n

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2. Nokia \u2013 An Evolution Towards B2B<\/strong><\/p>\n

Nokia\u2019s new visual identity marked a clear break from its consumer-focused image. The brand embraced a minimalist, corporate style, signalling a strategic shift towards providing technological solutions for businesses.
Lesson:<\/strong> Rebranding can be a powerful tool to clearly define a new market focus or business model.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/brandingmonitor.pl\/nokia-przechodzi-rebranding-ktory-ma-zmienic-postrzeganie-marki\/<\/span><\/p>\n

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3. Burberry \u2013 Classic Style in a Contemporary Rhythm<\/strong><\/p>\n

The British fashion house refreshed its logo by returning to a classic typeface. The result? Luxury and timelessness without feeling outdated.
Lesson:<\/strong> Classic doesn\u2019t have to mean stagnant. A well-executed rebrand refreshes without erasing identity.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/www.adweek.com\/creativity\/burberry-gave-a-famed-designer-4-weeks-to-redesign-its-logo-and-heres-what-we-got\/<\/span><\/p>\n

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4. X (Formerly Twitter)<\/strong><\/p>\n

Elon Musk\u2019s controversial decision to transform Twitter into X sparked a wave of reactions. Though radical, the move aimed to signal the ambition of creating an \u201ceverything app.\u201d
Lesson:<\/strong> Extreme rebranding can be shocking, but if backed by a strong strategic rationale, it can be effective.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/www.forbes.com\/sites\/marcuscollins\/2023\/07\/30\/the-real-lesson-to-be-learned-from-twitters-rebrand\/<\/span><\/p>\n

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5. Booking.com \u2013 Simplified Interface, Cleaner Identity<\/strong><\/p>\n

Booking.com refreshed its visual identity by introducing a clearer visual language and a responsive branding system.
Lesson:<\/strong> Rebranding isn\u2019t just about aesthetics \u2013 it\u2019s about improving usability and enhancing the user experience.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/www.designer-daily.com\/booking-com-rebranding-30771<\/span><\/p>\n

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6. Figma \u2013 Even More \u201cDesigner-Friendly\u201d<\/strong><\/p>\n

Figma\u2019s new identity is fresh, modular, and highly communicative. The rebrand goes beyond just a new logo \u2013 it reflects a complete overhaul of the visual communication strategy.
Lesson:<\/strong> Thoughtful branding means coherence at every level \u2013 from colour choices to motion design.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/logos-world.net\/figma-unveils-new-logo-and-brand-identity\/<\/span><\/p>\n

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7. Reddit \u2013 A Bold Step into the Future<\/strong><\/p>\n

The social platform introduced refreshed iconography and a visual identity system optimised for mobile devices.
Lesson:<\/strong> Rebranding must account for new communication channels \u2013 especially mobile.<\/p>\n

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\u017ar\u00f3d\u0142o:\u00a0https:\/\/www.reddit.com\/r\/Design\/comments\/1871o99\/reddit_rebrand_by_pentagram\/<\/span><\/p>\n

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8. Heinz \u2013 Ketchup with Personality<\/strong><\/p>\n

Heinz developed a brand identity system full of humour and emotion, standing out both on the shelf and across social media.
Lesson:<\/strong> Don\u2019t be afraid to give your brand character \u2013 branding isn\u2019t just about being \u201cpretty,\u201d it\u2019s about being human.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/www.msn.com\/en-us\/foodanddrink\/foodnews\/heinz-is-officially-rebranding-its-ketchup-here-s-everything-we-know\/ar-AA1GGAMy<\/span><\/p>\n

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9. Zalando \u2013 Less Is More<\/strong><\/p>\n

The change wasn\u2019t dramatic but carefully considered \u2013 typography was simplified and the graphic grid refined.
Lesson:<\/strong> Subtle rebranding can be just as effective as a revolution \u2013 especially when the brand is already strong.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/brandingmonitor.pl\/zalando-wprowadza-zmiany-w-strategii-marki-odswieza-tez-logo-i-identyfikacje-wizualna\/<\/span><\/p>\n

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10. YouTube Music \u2013 Integration with the Google Ecosystem<\/strong><\/p>\n

Aesthetic changes and improved visual integration with the rest of Google\u2019s products.
Lesson:<\/strong> Branding should support the ecosystem \u2013 visual consistency enhances recognisability.<\/p>\n

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\u017ar\u00f3d\u0142o: https:\/\/9to5google.com\/2024\/07\/03\/youtube-music-artist-page-redesign\/<\/span><\/p>\n

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Conclusions and Inspirations \u2013 What Does 2025 Tell Us?<\/strong><\/p>\n

All the examples above show that rebranding is not a fad, but a strategic tool. What are the key trends?<\/p>\n